UWA Staff

Marketing

The UWA staff site provides easy access to information for new and current staff. This includes procedures and planning, Human Resources, the induction process, Financial Services, Research and Teaching and Learning, as well as details of facilities, parking and transport information, and all about UWA’s social side.

Further information

  • University of Western Australia's visual identity
  • Using the UWA logo

Contact us

The University’s brand is more than a logo or a positioning statement: it is an idea about who we are and what we stand for.

This idea resides in the minds of our stakeholders; and our aim should be to minimise the gap between the idea that stakeholders have about the University and the institution's brand messages, which are derived from our strategic planning processes.

As representatives of the University, we all recognise the power and importance of ideas and communication. Everything we do and everything we say – to a student, an industry representative, a member of the wider community, or each other – is communicating something about the University and how it operates.

This communication is happening all the time and the interface between the University and its stakeholders is complex.

Strategy

The UWA Communications and Marketing Strategy is a framework for developing marketing plans and strategies within the University. The aim of this communications and marketing strategy is to help us work together to harness and direct the power of the University brand towards the aim to achieve international excellence. It is reviewed annually.

Copies of the 2010 strategy are available from the University Marketing Manager.

Faculties, schools, centres and administrative units are guided by this strategy when they develop marketing plans and other strategies. We also provide key documents that can assist you in developing marketing plans and other strategies. Should you need advice or support when developing your own marketing plan, whether it is for an area or a project, contact the University Marketing Manager.

Assistance

Advertising
Marketing and Communications provides assistance with media booking and advertisement production, cost-effective media planning and buying and photo shoots.
Visual identity
How the University is visually represented across all platforms such as print and online communications, advertising, events, stationery, uniforms, memorabilia, signage and PowerPoint presentations.
Resources
Marketing and Communications is responsible for the development, implementation and management of several marketing plans, ranging from the overarching University Communication and Marketing Strategy to individual project plans.
Social media
Staff considering using Facebook, blogs or other social media for University communications should familiarise themselves with social media and media policies.
Design
UniPrint provides creative design and publishing services for both UWA branded and non-university branded communication material.
Print
UniPrint works with you throughout the design, print and mailout stages of your project, providing professional assistance with all your creative, typesetting, scanning and colour printing needs.
Stationery
Download templates or order online from UniPrint.
International
The International Centre provides assistance in establishing international partnerships and agreements.