Before publishing, you should look at why you are putting the information online. Make sure it is relevant to the target audiences of the University and is written in a style that they will 'read'.
Writing with the audience in mind means presenting information your audience expects to find in a manner they understand. Be aware of the names and phrases they use, and don't expect them to understand the university's structure and terms.
Seek and act on feedback from users within each of your target audiences, using surveys and user testing, to determine if they are able to find what they need on your site.
Writing for the web is not the same as writing for printed publications.
People read differently from a computer screen than when reading a printed publication. They read fewer words and they mainly follow an F-reading pattern which shows that:
All pages of information should include who, what, when, where, why and how.
For many visitors, English may not be their first language. It is important to keep everything simple to ensure that what you write can be easily understood by a wide audience.
People visit our website because they want to find information. The ease with which they find that information will determine whether they continue to use the pages. It's important that you know your target audiences and write for those audiences.
Too much information clutters other valuable information.
This page does not work.
Compare with the following page:
The information has been rewritten for a web audience.
Web users scan web pages rather than read them so keep your information brief and use key words on the left.